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June Lunch and Learn - Magnify Your Messaging

June Lunch and Learn
Wednesday, June 22 from 11:30 am - 1:00 pm PST

Magnify Your Messaging: How to Explain What You Do to Attract Great Clients




What you do is amazing. It’s transformational. And… it can be REALLY hard to explain! How do you describe the value of what you do so you're attracting new clients, instead of confusing or overwhelming people?

In this class, we will have a frank discussion about the counter-intuitive leap you'll need to make in order to speak directly to the deepest desires of your prospective clients.

Come ready to challenge your assumptions and make a big shift in how you're talking about your business!

Participants will:

·         Dig into why you feel it’s so important to explain what you do, and shine a light on when (with the best of intentions) you’re making the conversation about you instead of your prospect
·         Discover the right time to explain the mechanics of your business, and why this timing is so important
·         Develop a clear, compelling answer to the question “what do you do?”
·         Step back and look at the bigger picture by assessing the 6 essential elements of client generation so you can attract more great clients, without working nights and weekends


Mary Cravets is a Client Generation Expert and International Speaker, who helps entrepreneurs significantly grow their businesses without working nights and weekends.

After receiving a diagnosis of adrenal exhaustion just 2 years after launching her business, Mary found herself with only 4 hours of energy a week to devote to work. To weather the crisis, she created an entirely new way to approach her business in order to get better results with less effort. As she recovered her health, her business actually grew. And over time, what started as strategies for survival, Mary evolved into a client generation system. This system has doubled her business several times over, and it’s how her clients consistently increase their income 50% or more.

Mary’s clients include the former CFO of Microsoft North America, thought-leaders in the coaching industry and rising stars in a variety of other professions, including doctors, lawyers, consultants, and graphic designers.

Mary is also an avid roller coaster enthusiast, obsessed with otters, longtime NAWBO member and a member of her local NAACP branch.



When:
Wednesday, June 22, 2022, 11:30 AM until 1:00 PM
Additional Info:
Event Contact(s):
Kathleen Mitchell, ACC
Category:
Lunch & Learn
Registration is required
Payment In Full In Advance Only
Registration cancellations will be accepted until Tuesday, June 21, 2022 at 6:00 PM
No Fee
$15.00